Twitch Payout Estimator: Calculate Expected Revenue From Subs, Bits, and Ad Density
Enter your Tier 1, 2, and 3 subscriber counts, total Bits cheered, and stream stats to estimate your monthly Twitch payout in real time, broken down by subscription, Bits, and ad revenue.
💍Subscriptions
Sub counts and revenue split.
Plus Program partners keep 70% of subscription revenue instead of the standard 50%.
💎Bits
Every Bit cheered is worth $0.01 to you.
Sum of all Bits cheered across the month, across all viewers.
📹Ad Revenue
Based on viewership, airtime, and ad density.
4 min
Roughly two 30 second ad impressions per minute of ad break.
$3.50
Revenue per 1,000 ad impressions. Default reflects a typical Twitch average.
Your Estimated Payout
Updates automatically as you change any value above.
Estimated Monthly Payout
$0.00
Subscription + Bits + Ad revenue, combined
Subscription Revenue
$0.00
Tier 1 (×0)$0.00
Tier 2 (×0)$0.00
Tier 3 (×0)$0.00
Your split50%
Bits Revenue
$0.00
Total Bits0
Rate$0.01 / bit
Ad Revenue
$0.00
Ad impressions / hr0
eCPM$3.50
Hours streamed0
Estimates for planning only. This calculator applies straightforward formulas to the numbers you enter: subscription revenue uses standard US tier pricing multiplied by your selected revenue split, Bits revenue uses Twitch's fixed $0.01 per Bit creator rate, and ad revenue uses your CCV, ad minutes per hour, hours streamed, and eCPM. Twitch does not publish exact eCPM rates, ad fill rates, or payout thresholds, and actual payouts depend on factors like advertiser demand, your Partner or Affiliate status, ad fill rate, and Twitch's current revenue share agreements. Use this tool as a planning baseline, not a guaranteed income figure.
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Key Terms Explained
Average Concurrent Viewers (CCV)
The average number of people watching your stream live at any given moment during a session. CCV is the core viewership figure advertisers and Twitch use to estimate how many people will see each ad impression.
eCPM (Effective Cost Per Mille)
The effective revenue earned per 1,000 ad impressions, after any fees are applied. "Mille" is Latin for one thousand. A higher eCPM means each ad break is worth more to you for the same number of viewers.
Twitch Plus Program
An enhanced revenue share program available to select larger Partners that raises the subscription revenue split from the standard 50/50 to 70/30 in the streamer's favor.
Prime Gaming Sub
A free monthly Twitch subscription included with an Amazon Prime membership. Prime subs count toward your subscriber total and still generate payout revenue for the streamer, even though the viewer pays nothing extra.
Bits
A virtual currency viewers purchase from Twitch and use to "Cheer" in chat, often shown as animated gem icons. Each Bit cheered pays the creator exactly $0.01, regardless of what the viewer paid for it.
Pre-Roll vs. Mid-Roll Ads
Pre-roll ads play before a viewer's stream loads, while mid-roll ads play during an active viewing session, either automatically or manually triggered by the streamer. Mid-roll ads generally make up most of a stream's ad revenue.
Ad Density
How frequently and how long ad breaks run relative to your total stream time, usually expressed as ad minutes per hour. Higher ad density increases potential ad revenue but can also increase viewer drop-off.
Subscription Tiers
Twitch offers three subscription price points in the US: Tier 1 at $4.99, Tier 2 at $9.99, and Tier 3 at $24.99 per month. Higher tiers typically unlock extra perks like more emote slots, but the underlying revenue split percentage is the same across tiers.
Revenue Split
The percentage of subscription revenue the streamer keeps after Twitch takes its share. The default split is 50/50, while Plus Program partners can earn a 70/30 split in their favor.
The Complete Guide to Estimating Your Twitch Payout
Twitch income comes from three very different sources: fixed-price subscriptions split with Twitch, Bits cheered directly by viewers, and ad revenue tied to your viewership and ad settings. This guide explains how the estimator above gets its numbers and how each revenue stream actually works.
How to use this calculator
Enter your Tier 1, Tier 2, and Tier 3 subscriber counts in the Subscriptions card, then choose whether you are on the standard 50/50 split or the Plus Program's 70/30 split. In the Bits card, enter the total number of Bits cheered across the month. In the Ad Revenue card, enter your average concurrent viewers (CCV), how many hours you stream per month, and use the sliders to set your typical ad minutes per hour and estimated eCPM. Every field updates the results instantly, with no calculate button to click, so you can quickly test different scenarios such as growing your CCV or switching revenue splits.
How subscription revenue is calculated
Each subscription tier has a fixed US price: $4.99 for Tier 1, $9.99 for Tier 2, and $24.99 for Tier 3. The calculator multiplies your subscriber count in each tier by its price, adds the three totals together, and then multiplies that sum by your revenue split percentage, either 50% under the standard agreement or 70% under the Plus Program.
Tier
Monthly Price
Streamer Share (50/50)
Streamer Share (70/30)
Tier 1
$4.99
$2.50
$3.49
Tier 2
$9.99
$5.00
$6.99
Tier 3
$24.99
$12.50
$17.49
How Bits revenue is calculated
Bits revenue is the simplest formula on this page: total Bits cheered multiplied by $0.01. Cheering 1,000 Bits sends $10.00 to the creator, regardless of which bundle the viewer purchased those Bits in or any promotional pricing the viewer received.
How ad revenue is calculated
Ad revenue is estimated using your CCV, your eCPM, your ad minutes per hour, and your total hours streamed. The calculator assumes roughly two 30 second ad impressions are served per minute of ad break. The formula is: (CCV divided by 1,000) multiplied by eCPM, multiplied by ad minutes per hour multiplied by 2, multiplied by hours streamed. This produces an estimate of your total ad revenue for the month based on how much airtime you devote to ads and how many viewers are watching when those ads play.
Why ad density is a balancing act
Running more ad minutes per hour increases the ad revenue side of the formula directly, since more impressions are served for the same audience. But ad breaks interrupt the viewing experience, and viewers who repeatedly hit ads during a session may reduce their watch time or leave the stream entirely, which can shrink the CCV that ad revenue depends on in the first place. Many streamers settle on a moderate ad density, often a few minutes per hour, and supplement it with subscriptions, Bits, and sponsorships rather than maximizing ad minutes alone.
Frequently Asked Questions
Twitch ad income is not measured in total views, it is measured in eCPM, the amount paid per 1,000 ad impressions. A typical eCPM falls between $2 and $5, so a single 30 second ad impression delivered to 1,000 average concurrent viewers earns roughly $2 to $5. Because a stream can serve many ad breaks across a session, the real monthly total depends on your CCV, how many hours you stream, and how many ad minutes you run per hour, which is exactly what the Ad Revenue card above calculates.
Under the standard Twitch subscription agreement, the streamer and Twitch split subscription revenue 50/50, so a $4.99 subscription nets the streamer about $2.50. The Twitch Plus Program is an upgraded revenue share available to larger, established partners that shifts the split to 70/30 in the streamer's favor, meaning the streamer keeps 70 percent of subscription revenue instead of 50 percent. Toggling between these two options in the Subscriptions card shows the difference in your estimated monthly payout.
Every Bit cheered is worth exactly $0.01 to the creator, so 1,000 Bits equals $10.00 paid out to the streamer. This rate is fixed by Twitch regardless of how much a viewer actually paid to purchase those Bits, since viewers often buy Bits in bundles at a premium above the $0.01 per Bit rate that creators receive.
Increasing ad minutes per hour raises your estimated ad revenue directly, since the formula multiplies your CCV based revenue by the number of 30 second ad impressions served. In practice, running too many ad breaks can frustrate viewers, increase chat complaints, and cause some viewers to leave during breaks, which can lower your average CCV over time. Most streamers treat ad density as a balance: enough ad minutes to build a meaningful revenue stream without breaking the viewing experience often enough to shrink the audience that revenue depends on.